# Quickstart: Web (snippet) (https://www.getfounderhq.com/docs/analytics/getting-started/quickstart-web-snippet) Add two script tags and see your first event in FounderHQ. About 2 minutes. You need a FounderHQ account and a publishable key. In the app, open **Sequences → Settings → Event API keys**, create a key for **Browser/mobile**, and copy it. The full key is shown only once. Use this page when you can edit your site's HTML. If you build with npm, use [Quickstart: Web (npm)](/analytics/getting-started/quickstart-web-npm) instead. ## 1. Load the SDK Paste this into your ``, on every page you want to measure. ```html ``` The script defines a global called `founderhq`. It also defines `FounderHQEvents`, and `FounderHQEvents.founderhq` is the same object. From here on, pageviews, page leaves, sessions, clicks, rage clicks, dead clicks, outbound clicks, scroll depth, and Core Web Vitals are captured for you. ## 2. Identify the person when they sign in Call `identify` with your own user ID after a sign-in or sign-up. ```html ``` FounderHQ merges the visitor's anonymous history into that contact. ## 3. Capture your first event Capture a fact that matters to your business. ```html ``` Use lowercase names you will still understand in six months. Event names that start with `$` are reserved. ## Verify 1. Load a page on your site and click the button that fires the event. 2. In FounderHQ, open **Sequences → Events**. 3. You see `trial.started` with `plan: pro`, plus a `$pageview` for the page you loaded. 4. Open **Sequences → Contacts**. Jane is there with her email. Events can take a few seconds to appear. The SDK batches them. ## Troubleshoot ### Nothing appears in Events Open your browser console. If requests to `/i/v2/e` fail with a 401 or 403, the key is wrong or your site's origin is not allowed. Check the key you pasted, and check **Allowed origins** on the key in **Sequences → Settings → Event API keys**. ### The person shows as a guest `identify` must run after the person signs in, with a stable ID from your database. Do not pass an email as the ID. See [Identity and contacts](/analytics/concepts/identity-and-contacts). ### You see no bot traffic That is deliberate. FounderHQ keeps crawler visits out of your metrics and your bill. See [Bot traffic policy](/analytics/concepts/bot-traffic-policy).