# Add keywords (https://www.getfounderhq.com/docs/publish/add-keywords)

A keyword is what a customer types into a search engine. Publish plans a
post for each one. About 5 minutes to add your first set.

## 1. Add keywords

1. Open [Publish → Keyword Planner](https://app.getfounderhq.com/publish/keywords) and press **Add keyword**.
2. Type one keyword per line.
3. Check the line under the box: it names the country and language these
   keywords are for. Press **Change** to pick others.
4. Press **Add keywords**.

Publish works out the intent of each keyword and the kinds of post that
fit it. Posts for the new keywords then appear in the calendar.

Aim for 30 to 60 keywords to start. A brand can have 100 active keywords.

## 2. Research a keyword

Click the pencil on a keyword, then press **Research**. Astro looks at
what ranks for it today. This takes about a minute.

Select several keywords and press **Research** in the bar to do them
together.

## 3. Adjust a keyword

The same dialog lets you correct what Publish worked out.

| Field | What it means |
| --- | --- |
| **Search intent** | Informational, Commercial, Transactional, or Navigational |
| **Funnel stage** | Top, middle, or bottom of the funnel |
| **Post types** | Up to 4 kinds of post Astro may write for this keyword |
| **Priority** | From 0 to 100. A higher priority is planned sooner. |
| **Country** and **Language** | Who the post is written for |

### Post types

| Group | Types |
| --- | --- |
| Guide | Explainer, How-to, Checklist |
| Listicle | Round-up, Examples, Statistics |
| Comparison | Versus, Buyer's guide, Alternatives |
| On their own | Use case, Case study |

Astro never chooses **Case study** by itself, because a case study needs a
real customer story. Add it to a keyword when you have one to tell.

## Pause or archive a keyword

Click a keyword's status to change it.

| Status | What happens |
| --- | --- |
| **Active** | Publish plans posts for it |
| **Paused** | No new posts are planned. The keyword keeps its place. |
| **Archived** | Out of the list. You can restore it. |

Select several keywords to **Pause**, **Activate**, or **Archive** them
together.

## Add what Google already shows you for

The **Google suggestions** tab lists searches Google already shows your
site for. It needs Google Search Console: see
[Get indexed](/publish/get-indexed#connect-google-search-console).

Publish checks Google once a day. For each suggestion you see the
impressions and your rank.

- Press the plus to add a suggestion to **My keywords**. Publish plans
  nothing for a suggestion until you add it.
- Press the eye to hide one you do not want.

## Verify

Your keywords are under **My keywords** with the status **Active**. Open
[Publish → Calendar](https://app.getfounderhq.com/publish/calendar): posts for them are on the calendar.

## The columns

Press **Columns** to choose what the table shows. **Impressions** and
**Rank** fill in once Google Search Console is connected. **Volume** and
**Difficulty** have no data yet.