# Send a broadcast (https://www.getfounderhq.com/docs/sequences/send-a-broadcast)

A broadcast sends one message to one audience, once: a product update, a
launch, a newsletter. A sequence, by contrast, messages people one by one
as they act. About 10 minutes.

<Callout title="Before you start">
You need a sending channel connected, and a segment for your audience.
Build one in [Sequences → Segments](https://app.getfounderhq.com/sequences/segments).
</Callout>

## 1. Create the broadcast

Open [Sequences → Broadcasts](https://app.getfounderhq.com/sequences/broadcasts) and press **New broadcast**.
Name it, such as "October product update".

## 2. Choose who gets it

| Setting | What it does |
| --- | --- |
| **Segment** | The audience |
| **Leave out** | Segments to exclude, such as people who already bought |
| **Skip people we just messaged** | Leaves out anyone you messaged in the last 4 to 72 hours |

FounderHQ shows how many people will get it, and how many are skipped and
why: unsubscribed, no address for this channel, left out, or messaged
recently.

## 3. Choose the message

Pick the channel, the connection to **Send from**, and the
**Kind of message**: **Marketing** or **Service**. Then write the message
here, or press **Use a template**.

## 4. Set a goal (optional)

Enter a **Goal event**, such as a purchase, and how many days it
**Counts for**. The report then shows how many recipients reached it.

## 5. Choose when

- **Send now**, or
- **Schedule for later**, at least 5 minutes ahead. Turn on
  **Each person's time zone** to reach everyone at the same local hour.

## 6. Test, then send

Press **Send a test** to get the message yourself.

FounderHQ checks the broadcast and lists anything to fix: no unsubscribe
link, a broken link, an image with no description, a subject that is too
long, a variable with no fallback.

Press **Send to N people**, or **Schedule**, and confirm.

## Verify

The broadcast moves to **Sent**, or to **Coming up** when it is scheduled.
Open it and choose **Report**.

## Read the report

| Number | Meaning |
| --- | --- |
| **Sent** | Handed to your provider |
| **Delivered** | Confirmed by the provider, where it reports that |
| **Opened** | Opened, or read on WhatsApp |
| **Clicked** | Clicked a link |
| **Converted** | Reached your goal |
| **Unsubscribed** | Opted out from this message |

Below, **Links people clicked** ranks your links, and **Not delivered**
explains each message that did not arrive. **Recipients** lists every
person, with a filter for each outcome.

## Follow up

On a sent broadcast, **Send again to…** starts a new one for the
**People who didn't open**, the **People who didn't click**, or the
**People who didn't reach the goal**.

## Stop or cancel

- **Cancel** stops a scheduled broadcast before it starts.
- **Stop sending** halts one that is going out. Messages already sent
  stay sent.