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What FounderHQ is, what each product does, and what to set up first.
FounderHQ is one place to grow a product. It shows you who visits and who pays, and it gives you the tools to act on that: content, video, onboarding flows, and messages. The products share one account, one list of contacts, and one assistant, Astro.
The products
| Product | What you do with it |
|---|---|
| Analytics | See visitors, events, and revenue, and which channel brought each paying customer. |
| Publish | Plan blog posts from keywords. Astro writes them and publishes to your blog. |
| Compose | Draft LinkedIn posts in your own voice with Astro. |
| Studio | Generate short videos, then edit, caption, and export them. |
| Journeys | Build onboarding flows, quizzes, and surveys, and show them in your product. |
| Sequences | Send email, SMS, WhatsApp, and push through your own providers. |
Two more things work across every product:
- Astro is the assistant. You chat with it inside each product, and it does the work there: it writes, edits, and answers questions about your data.
- Companion is a small app for your computer. It runs Astro's work with the AI subscription you already pay for.
Set up in this order
- Create your account. You sign up, create your first brand, and choose a plan.
- Pair Companion and connect an AI provider. Astro needs one to work.
- Pick the product you came for and follow its first guide: see your first event, connect your blog, set up Compose, generate a video, create a Journey, or connect a sending channel.
Words used on every page
| Word | Meaning |
|---|---|
| Organization | Your shared account: the team, the plan, and the bill. |
| Brand | A company, a product, or a person you grow with FounderHQ. Most data belongs to one brand. |
| Contact | A person in your audience. |
| Astro | The assistant inside every product. |
| Credits | What you spend to generate videos in Studio. |
See Organizations and brands for how the first two fit together.