Send a broadcast
Send one message to a whole audience, now or at a set time, and see who opened and clicked.
A broadcast sends one message to one audience, once: a product update, a launch, a newsletter. A sequence, by contrast, messages people one by one as they act. About 10 minutes.
Before you start
You need a sending channel connected, and a segment for your audience. Build one in Sequences → Segments.
Create the broadcast
Open Sequences → Broadcasts and press New broadcast. Name it, such as "October product update".
Choose who gets it
| Setting | What it does |
|---|---|
| Segment | The audience |
| Leave out | Segments to exclude, such as people who already bought |
| Skip people we just messaged | Leaves out anyone you messaged in the last 4 to 72 hours |
FounderHQ shows how many people will get it, and how many are skipped and why: unsubscribed, no address for this channel, left out, or messaged recently.
Choose the message
Pick the channel, the connection to Send from, and the Kind of message: Marketing or Service. Then write the message here, or press Use a template.
Set a goal (optional)
Enter a Goal event, such as a purchase, and how many days it Counts for. The report then shows how many recipients reached it.
Choose when
- Send now, or
- Schedule for later, at least 5 minutes ahead. Turn on Each person's time zone to reach everyone at the same local hour.
Test, then send
Press Send a test to get the message yourself.
FounderHQ checks the broadcast and lists anything to fix: no unsubscribe link, a broken link, an image with no description, a subject that is too long, a variable with no fallback.
Press Send to N people, or Schedule, and confirm.
Verify
The broadcast moves to Sent, or to Coming up when it is scheduled. Open it and choose Report.
Read the report
| Number | Meaning |
|---|---|
| Sent | Handed to your provider |
| Delivered | Confirmed by the provider, where it reports that |
| Opened | Opened, or read on WhatsApp |
| Clicked | Clicked a link |
| Converted | Reached your goal |
| Unsubscribed | Opted out from this message |
Below, Links people clicked ranks your links, and Not delivered explains each message that did not arrive. Recipients lists every person, with a filter for each outcome.
Follow up
On a sent broadcast, Send again to… starts a new one for the People who didn't open, the People who didn't click, or the People who didn't reach the goal.
Stop or cancel
- Cancel stops a scheduled broadcast before it starts.
- Stop sending halts one that is going out. Messages already sent stay sent.