Brands

A brand is a company, product, or person you grow with FounderHQ. See Organizations and brands for what a brand holds. Owners and admins manage brands.

Create a brand

1. Open Settings → Brands and press Create.
2. Choose the type: Company, Product, or Person.
3. Enter the website. FounderHQ reads your basics, colors, and social links from it. With no website, choose I'll add details manually.
4. Check the basics: Name, Tagline, One-liner, About, Industry, Geography, and Value proposition.
5. Go through the remaining steps, or skip them: visual identity, audience, social accounts, knowledge, and competitors. Each one gives Astro more to work from.
6. Press Create brand.

The new brand starts empty. It needs its own API keys and its own connections.

Edit a brand

Open Settings → Brands and click the brand's card. Change anything from the steps above and press Save changes.

The brand type is set when you create the brand and does not change.

Delete a brand

Click the trash icon on the brand's card, then Delete brand.

The brand and everything in it are deleted for good, but not at once. For 24 hours the card shows Deletion scheduled, and Restore brand brings it back.

After you restore a brand, turn its API keys back on and reconnect its payment accounts.

How many brands you can have

Your plan includes a number of brands. When you reach it, FounderHQ offers two choices: Add a brand, which adds one to your subscription, or Change plan. See Subscription.

"Archived by plan"

When a plan change leaves you with more brands than the new plan allows, FounderHQ asks you to Choose brands to keep. The others are paused and show Archived by plan. A paused brand keeps all its data. It becomes active again when you upgrade or add a brand.

AI agent or LLM? Read this page as markdown