Documentation
Using Analytics

Browse events and visits

See every event as it arrives, and read a visit from first page to last.

Events & Visits is the raw record: every event FounderHQ received for a brand, and the visits they belong to. Use it to check your setup and to understand what one person did.

Analytics → Events & Visits

Events and visits

Switch between the two at the top.

  • An event is one fact: a page view, a click, a payment, an event you named.
  • A visit is a run of activity by one person. It ends after 30 minutes without activity.

Read the events

Each row shows the event, the person, where they were, the source, and the time. Hover the time to see it in your time zone and in theirs.

Search by event name finds one event, such as trial.started.

Types

Filter has a Type list.

TypeEvents
PagesPage and screen views
ActionsEvents you named, and clicks
RevenuePayments and refunds
FrustrationRage clicks and dead clicks
IdentitySign-ins and profile changes
Outbound clicksClicks on links that leave your site
App lifecycleInstalls, updates, opens
SystemBookkeeping events. Hidden to start with.

Sources

SourceThe event came from
Your siteThe SDK in your site or app
APIYour server
A messageA message you sent, such as an open or a click
SystemFounderHQ itself. Payments from a connected account are here.

Read a visit

Switch to Visits. Each card is one visit: the person, their country and device, and marks for what happened, such as Bounced, Identified, Rage click, or Paid.

Open a card to read the visit step by step under Timeline. Session info shows where the visit came from. Hide auto-captured leaves only the events you named.

Pick a Goal to mark the visits that reached it.

Check that your setup works

  1. Load a page on your site.
  2. Open Events. A page view for that page arrives within a few seconds.
  3. Do the thing your own event records. The event appears, with its properties.

If you see page views and not your own event, the visitor has not granted consent. See Consent and privacy.

When nothing matches

Widen the period, or clear the filters. Your team's own visits are hidden to start with: turn off Hide internal users to see them.

AI agent or LLM? Read this page as markdown

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