Analytics settings
Manage SDK keys, choose what is recorded, leave your team out, and set how payments are credited.
These settings belong to one brand. Change anything, then press Save at the top.
Analytics → SettingsGoogle Search Console
Connect Search Console to bring Google's search data into FounderHQ. Press Connect Search Console, sign in with Google, pick your site under Search Console property, and press Use property.
FounderHQ reads Google once a day.
Events SDK
This is where your SDK keys live. With no key yet, press Set up the SDK: a short wizard creates the key and shows the code for your website, your mobile app, or your backend.
Each key shows Live once it has sent an event, and Waiting until then.
Allowed websites
A key for a website works only from the addresses listed here. A browser on any other address is refused. Mobile apps are not limited by this list.
Add every address your site is served from, such as
https://your-domain.com and https://www.your-domain.com.
What to record
Turn each kind of automatic event on or off for a key:
Sessions, Page views, Page exits, Outbound clicks, Rage clicks, Dead clicks, Scroll depth, Web vitals, App screens, and App lifecycle.
A change applies on the next page load. You do not need to redeploy.
Clicks and forms
Limit where clicks and form changes are recorded: only on some pages, never on some pages, only some elements, or never some elements.
Add or revoke a key
Add another key creates one more, for example for a second site. Revoke stops a key at once. Owners and admins create and revoke keys.
You can also manage every key in one place: see API keys.
AI visibility
Choose which machine visits to track: AI answer engines, Search indexing, Model training, and Other automated fetches. See AI visibility for the setup.
Attribution
| Setting | What it does |
|---|---|
| Revenue owner | Individual credits a payment to the person who paid. Organization credits the company they work for. |
| Attribution window | How far back FounderHQ looks for the visit that earned a payment: 30, 60, 90, or 180 days |
Visitors
IP address
Choose how much of a visitor's IP address FounderHQ keeps: Most private, Balanced, or Full IP address.
Leave your team out
Under Internal and test users, add the people whose visits should not count. Match them by Email, Email domain, Phone, Your user ID, or by picking a Person.
Their new visits are left out of your numbers. People and Events & Visits hide their past ones too, until you turn off Hide internal users.
Add your company's email domain to cover the whole team at once.
How long events are kept
Your plan sets this, and there is no setting for it. The bottom of the Analytics sidebar shows it, with your events this month. See Subscription.